Formulation Material Selection

Actives Selection Strategy (Peptides, Resveratrol…) for Successful Claims

Actives Selection Strategy (Peptides, Resveratrol…) for Successful Claims
Language: English
Length: 90 min
Recorded on: 03 Jun 20

Package Includes

6 month access to Course Recording, Presentation Slides, Q&A Transcript

Course Description

Select, use & showcase your cosmetic actives (peptides, resveratrol, hyaluronate...) faster among the hundreds launched each year.

Karl Lintner will share important criteria to select the right active ingredients for the right claim. Using 8 real-life case studies (anti-aging, skin microbiome, blue light protection, moisturizing, anti-pollution...), he will help you ensure successful cosmetic claims and effects.

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Karl Lintner
Karl Lintner
KAL’IDEES
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Karl LINTNER, PhD obtained a Degree in Chemical Engineering from Vienna University (Austria) and a PhD in Biochemistry from the same University.

 After 10 years of Research on Biological Peptides at the Nuclear Research Centre in Saclay, France  (>30 papers in biochemistry and biophysics published), he became Laboratory Manager, then Marketing Manager (product development and worldwide technical support) with the HENKEL Company, Düsseldorf, Germany. He joined SEDERMA in 1990 as Technical Director and later headed the company for ten years as Managing Director/CEO. Presently, Karl Lintner is an Independent Consultant to the Cosmetic Industry (President of KAL’IDEES S.A.S.). He teaches classes on cosmetic chemistry at the ISIPCA school of Versailles. He has filed several dozens of patents, published numerous articles and book chapters on cosmetic ingredients, and is an active member of SCC and SFC (France) and Editor-in-Chief of the Int. Journal of Cosmetic Science. He was awarded the prestigious Maison de Navarre Medal of the SCC in 2012 and won the In-Cosmetics Lifetime Achievement Award in 2013.

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Why should you view this course?

All of us see hundreds of new cosmetic ingredients being presented each year as actives. Unfortunately, the large offering makes it very difficult to handle. With the right ingredients selection strategy, you can get a real technical & marketing advantage! Join this course and:

  1. Identify the criteria for choosing active cosmetic ingredients, which offer successful formulations & marketing stories (within the limits of cosmetic language) with an exclusive checklist.

  2. Through 8 real-life examples (anti-aging, skin microbiome, blue light protection...), get an overview of how to use active ingredients for better penetration, physiological effect, and associated claims.

  3. Make the most of substantiated results (in vivo, cell culture, gene activation…) to develop evidence-based claims.

  4. Understand the process from the moment of idea creation of the "active" to final consumer product claims with a simulated case study by the expert.

  5. If you run a clinical trial with positive results (wrinkle effects), it is STILL not a drug, as long as the claims and presentation of the product are within the limits of cosmetic language.

    Get a participation certificate on joining the Live Online Course!

Who should join this course?

  • Cosmetic Formulators in charge of selecting ingredients for their products

  • Marketing Managers in charge of creating claims

    Exclusive Preview

    Watch the Preview

  • This course is suitable for intermediate level proficiency
    Intermediate
Course Outline

The following sections will be covered during this session:

What is an "active" ingredient?

Everything in the formula is a potentially "active" ingredient. But which one leads to successful claims?

What can a well-used active bring both in terms of cosmetic effects and marketing claims?

Karl will present 8 case studies on:

  • Moisturizing
  • Anti-aging
    - Treatment
    - Prevention
  • Anti-pollution
  • Blue light protection
  • Skin microbiome
  • Well-being
  • Hair care

Evidence-based cosmetics: old hat or new trend?

  • Cosmetic claims across the ages
  • Criteria for evidence-based cosmetics

Important criteria to select the right ingredient for the right claims:

Exclusive checklist from Karl Lintner!

30 mins Q&A

  • Interact live/ask questions directly from the expert!
    Have a query?
    Email us for any help!
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Actives Selection Strategy (Peptides, Resveratrol…) for Successful Claims
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