Technical Problem Solving

Coatings 101: Introduction to Paints and Coatings Technology

Language: English
Length: 90 min
Recorded on: 05 Jun 25

Package Includes

6 month access to Course Recording, Presentation Slides, Q&A Transcript

Course Description

Give the right start to your professional career in paints & coatings industry by equipping yourself with an in-depth understanding of paint technology from a seasoned expert.

Jochum Beetsma will create an easy bridge to the industry with discussions on important concepts & keywords. He will simplify core fundamentals to help you participate to a higher degree in technical discussions, understand technical datasheets & articles and make better decisions in your day to day work.

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Jochum Beetsma
Jochum Beetsma
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Jochum Beetsma graduated in physical chemistry from the University of Groningen. He worked at PPG on the development of Industrial Coatings and at DSM Coating Resins on Emulsion Systems, Powder Coatings, High Solids, Additives and complete formulations.
Since 2004 Jochum is independent consultant for companies in coating and ink industry. Innovative multinationals as well as small companies call in the help of Jochum when problems have to be solved, or, when assistance is needed in New Product Development.
He conducts in-company training programs and he is lecturer within the Dutch Coating Technology training program. Additionally, Jochum develops and conducts Paint Technology courses for Reed Business Education and for SpecialChem. He is member of the SpecialChem Expert Team.
Jochum is specialised in the field of New Product Development. He is certified as New Product Development Professional by PDMA, being the global leading organisation with respect to product development and innovation.

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Participants of this course includes

Why should you view this course?

Paints are available across the globe & are going to stay for decades to come. As you join the industry, without being familiar with new/existing technical terms, industry key words, concepts or core fundamentals, you will easily lose connection in the field. Don’t get baffled by the enormity of the industry! Join the live course to:

  1. Make a wise start in the paints & coatings industry by learning the core fundamentals – different types of paints & their properties, how they are made & the raw materials used, paint performance & testing…

  2. Save time and cost as you’ll get equipped with the industry knowledge faster without hunting several books & online guides for basic concepts.

  3. Make better decisions in your day to day work with in-depth understanding of paint technology, technical data of raw materials, technical articles, material selection…

Who should join this course?

  • Newcomers in the paints & coating industry across the value chain: raw materials suppliers, paint producers, suppliers of equipment, users of paints…- R&D personnel, sales & marketing professionals, production staff, patent specialists and other staff employees...

  • This course is suitable for beginner level proficiency
    Beginner
Questions you will be able to answer after this course:

  1. How do I make sense of a technical datasheet or formulation guide?

  2. How do I choose the right type of coating for a specific application?

  3. Why do coatings fail, and how can I recognize common failure modes?

  4. What kind of performance testing is done on coatings, and why?

Course Outline

Introduction to paints & coatings

  • Core fundamentals
  • Different types of paints & their properties
  • How they are made / What raw materials to be used

Key objectives of using paints: protection and appearance

Composition of paint: 4 groups of ingredients:

  • Carrier: water, solvent
  • Binder system
  • Solid particles (fillers & pigments)
  • Additives

How paints are produced

Application of paint: brushing, spraying, and rolling

Film formation: the liquid paint transforms into a solid coating on the substrate

Substrates: wood, metals, stone-like materials, and plastics

Key demands: adhesion, durability, flexibility, etc...

Basic coating tests & much more...

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