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Formulating Personalized Cosmetics: How to Decode Skin Data for Targeted Results

Formulating Personalized Cosmetics: How to Decode Skin Data for Targeted Results
Language: English
Length: 90 min
Recorded on: 27 Aug 25

Package Includes

6 months access to Course Recording, Presentation Slides, Q&A Transcript

Course Description

Learn how to efficiently turn raw skin diagnostics into powerful, customized cosmetic formulations that meet real consumer needs with confidence and precision. Confidently collect, interpret, and apply skin diagnostics to create data-driven products that meet individual needs and market expectations.


Join Dr. Rachna Rastogi in this hands-on course and learn how to unlock the full potential of skin diagnostics and consumer data to create high-performance personalized cosmetics that meet today's rising expectations.

  • Translate skin diagnostics into precise formulation strategies so your products actually work for individual skin needs
  • Collect and analyze real-world skin data using cutting-edge digital tools
  • Confidently select ingredients and adjust textures based on hydration levels, pH, oiliness, sensitivity, and more
  • Create truly differentiated products for anti-aging, acne, sensitive skin, and other high-demand categories
Advanced
Level
Rachna Rastogi
Rachna Rastogi
Bregma Science LLP
0 courses

Dr. Rachna Rastogi is a seasoned cosmetic product development expert with a diverse background spanning academia, pharmaceuticals, and personal care innovation. With over 15 years of experience, she has led the formulation of award-winning skincare and personal care products for some of India’s most dynamic brands.

As Co-founder and Advisor at Bregma Science LLP (Bengaluru, India), Dr. Rastogi has been spearheading end-to-end product development since 2016, helping startups build transparent, compliant, and sustainable formulations. Her approach emphasizes full ownership of formulation design, unbiased ingredient selection, and alignment with global regulatory standards.

In her role as Head of Skin Care R&D at 82°E, she focuses on developing innovative, high-performance personal care products powered by active ingredients. Under her leadership, 82°E’s formulations have earned multiple awards, including PETA India’s “Best Cruelty-Free Brand” (2023).

Previously, at The Himalaya Drug Company, she contributed to the design and development of ECOCERT-certified natural and organic products, strengthening her expertise in clean and green formulation science.

Dr. Rastogi’s academic foundation is equally strong — she completed her postdoctoral fellowship at the University of Utah, where she developed advanced topical formulations such as microbicides and contraceptives, and her doctoral research at IIT Delhi, focusing on transdermal drug delivery and nanotechnology for cancer therapies.

She holds 3 patents and has authored 24 research publications, reflecting her deep commitment to innovation and science-driven formulation development.

See Tutor Profile
Why should you view this course?

Formulators today are under growing pressure to deliver personalized cosmetic products that actually work not just in marketing, but in measurable results. Yet, most struggle with a common roadblock: how to accurately collect, interpret, and apply skin data in a way that leads to real product differentiation. Without a clear, scientific methodology, personalization becomes guesswork and that leads to underwhelming efficacy, poor consumer retention, and missed market opportunities. This course gives you the tools to change that.  

Get the essential guide to the complete process of skin data collection and interpretation using both manual and digital techniques, and shows you exactly how to turn that data into targeted formulations. 

By attending this course, you will be able to: 

  1. Collect Skin Data with Confidence
    Learn to combine manual techniques (like patch testing and consumer questionnaires) with digital diagnostics, apps, and AI tools to gather reliable, actionable skin data.

  2. Turn Raw Data into Targeted Product Design
    Translate metrics like hydration levels, oil production, pH balance, and sensitivity into ingredient choices, product textures, and claims your audience will feel and see.

  3. Address Individual Skin Needs with Precision
    Develop customized solutions for concerns like acne, sensitivity, pigmentation, aging, and more and back them with the data that supports your choices.

  4. Analyze Market Shifts & Consumer Expectations
    Keep up with personalization trends, clean beauty standards, and consumer demands for transparency and efficacy and learn how to stay relevant while staying credible.

  5. Apply a Structured, Repeatable Methodology
    Get a step-by-step framework you can apply to any new formulation project, reducing trial-and-error, aligning with R&D teams, and launching products with confidence.

Who should join this course?

  • Cosmetic formulators looking to translate skin analysis data into effective, customized formulations.

  • R&D scientists and chemists seeking a structured approach to collecting, interpreting, and applying skin data in product development.

  • Product development professionals aiming to optimize ingredient selection and formulation strategies based on real skin diagnostics.

  • Brand owners and entrepreneurs wanting to leverage scientific skin analysis for high-performance, market-ready cosmetic products.

  • Complete the course and (unlock your personalized certificate)– your badge of accomplishment awaits!

  • This course is suitable for advanced level proficiency
    Advanced
Questions you will be able to answer after this course:

  1. How do I build a reliable skin-data collection plan that combines manual
    tests with digital/AI diagnostics?

  2. Which metrics (hydration, oil, pH, sensitivity) should drive my ingredient and
    texture choices for a specific consumer?

  3. How do I translate raw skin data into a targeted formulation brief with
    actives, base, and texture, plus claims the user will feel and see?

  4. What data-driven formulation routes best address acne, sensitivity,
    pigmentation and aging, case by case?

  5. How can I use AI/digital tools and consumer apps to enhance personalization
    while keeping inputs actionable for R&D?

  6. What repeatable, step-by-step methodology reduces trial-and-error and aligns
    R&D/PD for faster launches?

  7. How do I align formulations and messaging with consumer expectations
    (transparency, efficacy, clean/sustainable) and evolving market trends?

Course Outline

Introduction to Personalized Cosmetics

  • Overview of Personalized Cosmetics
  • Importance of Customization

Data Collection Techniques

Manual Techniques

  1. Traditional skin tests (e.g., patch tests, visual assessments).
  2. How to leverage consumer feedback and personal questionnaires for preliminary insights.

Digital Methods

  1. AI and Machine Learning in Personalization
  2. Digital Platforms and Apps
    a) Platforms that enable consumers to input their skin data and receive product recommendations.

Emerging Tech for Formulators

  1. Advanced skin diagnostic tools and their integration into the formulation process.

Key Tools and Software

Consumer-Reported Data

Best Practices for Collecting Reliable Data

Data Analysis and Interpretation

Interpreting the Data for Formulation Development

  1. Hydration Levels: Importance for dry and sensitive skin formulations
  2. Oil Production: Influence on acne, shine, and suitability for different skin types
  3. pH Balance: Its effect on skin barrier function and formulation stability
  4. Sensitivity and Allergens: Recognizing and avoiding skin irritants for customized solutions

Understanding Different Skin Types

  1. How skin data varies across individuals: dry, oily, combination, and sensitive skin

Skin Aging Indicators

  1. Wrinkles, elasticity, fine lines, and pigmentation


Translating Data into Product Goals

  1. How to match skin characteristics (e.g., dryness, oiliness) to ingredients that provide targeted benefits

Personalized Solutions for Different Skin Needs

  1. Addressing concerns like anti-aging, acne treatment, sun protection, and skin irritation with the right data-driven approach


Formulation examples in face, body and hair care

Market and Consumer Trends

Rise of Customized Cosmetics

  1. Overview of the personalized beauty and skincare market
  2. Key industry players driving innovation in personalization


Consumer Expectations

  1. Growing demand for transparency, sustainability, and ethical practices in cosmetics.
  2. How consumers are increasingly looking for products tailored to their unique needs (e.g., clean beauty, vegan, organic).


Trends in Skin Care

The Role of Personalization in Consumer Satisfaction

Market Forecast

  1. The future of personalized cosmetics: How formulators can stay ahead of trends and meet evolving consumer needs.
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Prerequisites for this course

It would be beneficial to have some prior knowledge of:

  • Developing skincare products, with an understanding of ingredient functionalities and interactions.
  • Skin types, conditions, and the factors influencing skin health.
Formulating Personalized Cosmetics: How to Decode Skin Data for Targeted Results
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