Innovation

How Global Trends Impact Beauty Claims

How Global Trends Impact Beauty Claims
Language: English
Length: 90 min
Recorded on: 12 Jun 19

Package Includes

6 months access to Course Recording, Presentation Slides, Q&A Transcript

Course Description

Develop claims & strategies that align with complex, fast-moving consumers expectations by better understanding the effect of global trends on the beauty product buying decision.

Benefit from Karen Young’s focused, knowledgeable research to understand and adapt to today’s dramatic shift in consumer behavior. After this course, expect to develop a new approach to product development, supply chain management, and beauty claims.

146+
Students
Intermediate
Level
Karen Young
Karen Young
The Young Group
0 courses

Before opening The Young Group in 1999, Karen was Vice President of Marketing, Advertising, Product Development and Sales Promotion for Lancôme. Prior to that, she spent seventeen years at Estée Lauder, where she held a variety of executive positions, including Executive Director of Color Cosmetics.
Karen is an active board member of Fashion Group International. She is a certified personal trainer and nutritionist. Karen divides her time between New York and Paris, where The Young Group also has an office.
Since opening The Young Group, Karen has worked extensively in all categories of the cosmetic industry. She has developed concepts and products for RoC, Bath and Body Works, Neutrogena, Crabtree & Evelyn, Vichy and Canyon Ranch. Karen has worked on numerous established brands in the beauty category, including Christian Dior Beauté, Shiseido, Parfums Givenchy, Avon and 3M Products.
Karen is an adjunct professor at The Fashion Institute of Technology, teaching Product Development in the Master's program in Cosmetic & Fragrance Marketing and Management.

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Why should you view this course?

Consumers are moving much faster than marketers and retailers. They are smart, well-informed, and have never had so much power. It can be difficult to understand why consumers respond to some trends and not others. It’s important to see how influences in one aspect of a consumer’s life can change their behavior in another area.

For clear insights into this complex subject, join the course with Karen Young, a popular speaker at leading global events like InCosmetics, NYSCC, CosmoProf... and:

  1. Benefit from Karen’s in-depth analysis of the beauty market and understand how mega trends influence consumer decision-making.

  2. Decipher what your consumers truly value behind buzzwords like customization, sustainability, and transparency.

  3. Receive guidance from a beauty expert with an impressive track record to better communicate with your consumers.

    This realignment with today’s complex consumer expectations will help you define and grow your brand.

    "Consumers want experiences, not just products!"

Who should join this course?

  • Brand Owners, Marketers, End-product Manufacturers, and Professionals involved in:

    • Production / Manufacturing
    • Marketing / Communication
    • Product Development
    • Supply Chain Management
  • This course is suitable for intermediate level proficiency
    Intermediate
Course Outline

Review of 4 major global consumer influences:

  • Why these influences are changing consumer behavior
  • Short and long-term implications for engaging with consumers in the beauty industry

Practical implications for your beauty products and communication:

  • Insights into what is meaningful to consumers
  • What are their priorities?
  • How do they view their beauty experience?
  • What problems can the beauty industry help them resolve?
  • Best ways to communicate with them
  • How to turn them into fans of your brand

30-minute Q&A – Ask your questions directly to the expert!

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How Global Trends Impact Beauty Claims
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