Rheology & Viscosity From A to Z: Flow Behavior, Practical Testing & Smart Use of Modifiers

Rheology & Viscosity From A to Z: Flow Behavior, Practical Testing & Smart Use of Modifiers
Language:  English
Length: 180 min
3 Courses
Courses Included in this Bundle

Rheology & Viscosity Made Easy

Rheology & Viscosity Made Easy

By Joshua Marsh Recorded on: 06 Mar 25
Testing Rheology & Viscosity in Practice

Testing Rheology & Viscosity in Practice

By Joshua Marsh Recorded on: 16 Jul 25
Rheology Modifiers: Optimal Selection & Use

Rheology Modifiers: Optimal Selection & Use

By Johan Bieleman Recorded on: 18 Jun 14

Package Includes

6 months access to Course Recording, Presentation Slides, Q&A Transcript

Bundle Description

This 3-course bundle gives you a complete, practical understanding of rheology  from essential flow behavior concepts to hands-on testing and the smart use of rheology modifiers.

 You’ll learn how viscosity, yield stress, thixotropy, and viscoelasticity influence application and stability, how to run and interpret rheology tests, and how to select modifiers to control sagging, settling, leveling, and overall formulation performance.

Intermediate
Level
Why should you view this bundle ?

  1. Develop a strong foundation in rheology and viscosity

    by understanding key concepts that influence product stability, texture, and application in both paints and cosmetics.

  2. Gain hands-on skills for precise testing

    with practical techniques to control viscosity and flow properties, ensuring product consistency and quality across batches.

  3. Optimize performance and aesthetics

    by mastering how rheological properties affect spreadability, durability, and sensory qualities in cosmetics and application and finish in paints and coatings.

  4. Select and apply the right rheology modifiers
    Learn how different modifiers influence viscosity, stability, sag resistance, suspension, and application properties and choose the optimal system for paints, coatings, and cosmetic formulations.

This bundle is meant for ?
  • R&D and Formulation Experts in cosmetics, adhesives, paints, and coatings who want to leverage rheology to optimize formulation texture, stability, and application properties, whether refining existing products or developing new ones.

  • Quality and Process Control Teams focused on ensuring consistency and efficiency in production, mastering viscosity testing and control techniques to enhance product quality and streamline manufacturing.

  • This course is suitable for intermediate level proficiency
    Intermediate
What you can achieve with this bundle
  1. How can you adjust viscosity for optimal texture and application?

  2. How can you troubleshoot rheology issues like phase separation or inconsistent texture?

  3. How can you enhance product performance by optimizing rheological properties?

  4. How can you ensure consistent quality across production with viscosity control?

  5. How can you choose the right rheology modifier to achieve targeted flow, stability, and application properties?

  6. Which rheology tests should I run to diagnose sagging or leveling issues?

Complete your Learning with this bundle

Course 1

Rheology & Viscosity Made Easy

Rheology & Viscosity Made Easy

By Joshua Marsh
See Course Summary

Get tangible data and directions from rheology by knowing how to translate pourability, sag resistance… into rheology targets (complex modulus, yield stress, shear rate...).

Joshua Marsh will provide a clarity around the core fundamentals without the complexity of equations, that enables efficient management of the rheological profile of your product.

Support your developments by selecting the right rheology test in practice.

Course Outline

  • Module 01:

    Introduction

    • What is rheology?
    • What are structured fluids and viscoelastic materials?
  • Module 02:

    The Rheologist’s Toolkit of Parameters: Identifying the information critical to your products and processes

    • Structure Parameters:
      -
      Phase Angle
      - Complex Modulus
      - Elastic and Viscous Moduli
      - Compliance
      - Zero-shear Viscosity
    • Yield / Recovery Parameters:
      -
      Yield Stress
      - Yield Strain
      - Thixotropic Breakdown Rate
      - Thixotropic Recovery Rate
    • Flow Parameters:
      -
      Viscosity at Relevant Shear Rate
      - Infinite Shear Viscosity
      - Viscosity-profile Parameters

  • Module 03:

    Understanding viscoelasticity and the concept of elasticity in liquids

    • Definition of "solidity" / elasticity
    • How to measure "solidity": the oscillation technique
    • Viscoelastic parameters explained
      - Comparing food products: Hotdog mustard vs cream cheese
      - Comparing topical products of varying “stiffness”: Ointment, lotion & cream
      - Viscoelasticity and timescale

  • Module 04:

    Back to the Rheologist’s Toolkit: What have we learned?

Course 2

Testing Rheology & Viscosity in Practice

Testing Rheology & Viscosity in Practice

By Joshua Marsh
See Course Summary

Generate relevant and useful rheological data to support your developments by selecting the right rheology test (controlled rate or shear, rotational or oscillatory...) & interpreting test results correctly.

Joshua Marsh will guide you through the vast range of methods and equipments available, share pros & cons and practical considerations to help you determine the one most suited for you.

Course Outline

  • Module 01:

    The Rheologist’s Toolkit: Introduction & Metrics

  • Module 02:

    Selection and Development of Tests

  • Module 03:

    Rheometers and Viscometers: The key differences: cost, capability, performance, and ease of use

    1. Controlled stress and “high performance” rheometers
    2. Brookfield-type spindle viscometers
    3. Accessories: Cones, plates, cylinders, etc.
  • Module 04:

    Critical Parameters for Characterizing Your Products

  • Module 05:

    Rheology and viscosity test methods (suspensions, emulsions, solutions, and gels) :

    1. Pros and cons of procedures for testing
    2. Viscosity profiling methods
    3. Obtaining repeatable and relevant viscosity values
    4. Quantifying yield stress and thixotropy
    5. Oscillatory test methods for viscoelastic profiling
  • Module 06:

    Tips for Buying a Rheometer or Viscometer

Course 3

Rheology Modifiers: Optimal Selection & Use

Rheology Modifiers: Optimal Selection & Use

By Johan Bieleman
See Course Summary

Take control on stability, sag resistance, leveling… by optimizing rheology modifiers selection & loading, especially with latest associative technologies (polyurethane, hectorite organo clays…)

Johan Bieleman will explain how to best suit your new system constraints (low VOC, high shear…) while avoiding unwanted interactions with other paints ingredients (colorants, surfactants…)

Course Outline

  • Module 01:

    Introduction: Rheology and the role of thickeners.

  • Module 02:

    Characteristics of main paint thickeners:

    • Associative thickeners (polyurethane, hectorite organoclays, etc.), hydrogenated castor oils, PA, cellulosics, acrylates, clays...
    • Advantages and limitations
    • Compatibility with other ingredients
    • Main application areas
  • Module 03:

    How to select the right rheology modifiers for solventborne and waterborne systems depending on your needs:

    • Coatings performance (sag resistance, flow & leveling, etc.)
    • Film properties (gloss, water resistance, etc.)
    • Application requirements
  • Module 04:

    Practical examples:

    • Roof coating
    • Matt emulsion paint
    • SF epoxy airless spray, etc.
  • Module 05:

    Summary

Rheology & Viscosity From A to Z: Flow Behavior, Practical Testing & Smart Use of Modifiers
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