Formulation Material Selection

Sensory Marketing & Analysis for Cosmetic Formulations in 2022

Sensory Marketing & Analysis for Cosmetic Formulations in 2022
Language: English
Length: 90 min
Recorded on: 10 May 22

Package Includes

6 months access to Course Recording, Presentation Slides, Q&A Transcript

Course Description

Represent and claim proven wellness with feel-good experience in your cosmetic products. This is your best bet to stand out on a market that is saturated with worn-out functional claims like anti-age, anti-cellulite…

Karl Lintner will help you better understand how cosmetics can influence positive emotions (self-esteem, well-being, feel good), ingredients that can be used for this purpose, and how to characterize the sensorial effects in a scientific manner.
4.5
92 Reviews
202+
Students
Intermediate
Level
Karl Lintner
Karl Lintner
KAL’IDEES
0 courses

Karl LINTNER, PhD obtained a Degree in Chemical Engineering from Vienna University (Austria) and a PhD in Biochemistry from the same University.

 After 10 years of Research on Biological Peptides at the Nuclear Research Centre in Saclay, France  (>30 papers in biochemistry and biophysics published), he became Laboratory Manager, then Marketing Manager (product development and worldwide technical support) with the HENKEL Company, Düsseldorf, Germany. He joined SEDERMA in 1990 as Technical Director and later headed the company for ten years as Managing Director/CEO. Presently, Karl Lintner is an Independent Consultant to the Cosmetic Industry (President of KAL’IDEES S.A.S.). He teaches classes on cosmetic chemistry at the ISIPCA school of Versailles. He has filed several dozens of patents, published numerous articles and book chapters on cosmetic ingredients, and is an active member of SCC and SFC (France) and Editor-in-Chief of the Int. Journal of Cosmetic Science. He was awarded the prestigious Maison de Navarre Medal of the SCC in 2012 and won the In-Cosmetics Lifetime Achievement Award in 2013.

See Tutor Profile
Why should you view this course?

Today’s consumers buy experiences rather than ‘just’ a product meeting a dedicated function. At the same time, the same consumers ask for proof for anything you claim... But how can one ‘measure’ well-being, feel-good, or any other emotions in a scientific way? Join this course and:

  1. Get a thorough understanding of the new science (Neurocosmetics) that is redefining the personal care industry!

  2. Stay abreast with latest ingredient advances: “sensactives” and “emo-actives”, combining bio-activity, sensoriality, & Quality of Life (QoL) benefits that are measurable & claimable.

  3. Review new testing methods to substantiate sensorial claims (eye-tracking, speech analysis, brain mapping, body posture...).

  4. Successfully translate complex scientific test results into clear & simplified language to support your claims.

Who should join this course?

  • Cosmetic formulators, Ingredient suppliers, R&D managers wanting to learn new strategies to address skincare needs of today’s consumers.

  • Marketers looking for a new approach to create innovative, attractive and easy-to-grasp claims and drive this shift in focus from pure function to a holistic experience.

    Exclusive Preview

  • This course is suitable for intermediate level proficiency
    Intermediate
Course Outline

The following sections will be covered during this session:

Shift in Cosmetic Claims to Overcome Consumers' Boredom of Old Claims:
New message and new concepts to promote cosmetic benefits.

Neurocosmetics and Emotions:
Introduction to a new science for a new language.
Brain – skin – emotions: a two-way traffic of communication and influence.

“Sensactives” and “Emo-actives” for Best Sensorial/Emotional Experience:
New categories of ingredients combining bioactivity and sensoriality, all measurable and claimable.

How to Scientifically Measure Claims (Well-being, Self-esteem, Happiness…):
New testing protocols:

  • Prosody (speech analysis)
  • Mydriasis (diameter of the eyes' pupilla)
  • Posture analysis
  • Ohmic duration response (lie-detector)
  • Eye-tracking...
  • Specialized questionnaires.

Sensorial Claim Examples:
How to create successful claims from test results?

Regulatory Aspects.

Conclusion: Industry outlook.

30 mins Q&A – Ask your technical queries directly to the expert!

Have a query?
Email us for any help!

Show More
Sensory Marketing & Analysis for Cosmetic Formulations in 2022
€299
Currency Converter
Learning as a team? Checkout our Credit Options

Share this Course

Share this Course

https://courses.specialchem.com/products/sensory-marketing-analysis-for-cosmetic-formulations-in-2022