Sustainable Cosmetics: Mastering Claims, Compliance & Industry Impact

With growing ethical consumerism, sustainability has become a need in the cosmetics industry. Confidently take step towards sustainable development & validate your claims by demystifying common misconceptions:

• Do natural/organic ingredients necessarily mean sustainable?
• What does actually “Clean beauty” imply?

Jen Novakovich (leading cosmetics formulation consultant, director of Eco Well) who knows in & out of the whole sustainability concept, will take you through a deeper dig into sustainability. She will open your eyes on how not based on assumptions, rather by substantiation, you can confidently & ethically claim your sustainability goals!

Evidence based ingredient selection | Life cycle assessment | Supply chain transparency & more…

Course Outline

• Module 01:

  The following sections will be covered during the session:

• Module 02:

  Introduction

  • Why should we care about sustainability as formulators?
  • Why the market interest?
• Module 03:

  Consumer and market perceptions of sustainability

  • What do consumers perceive as "green" products?
  • How do our industry eco-standards define "green" products?
• Module 04:

  Greenwashing

  • What does the term mean?
  • Results from the latest 2021 EC website sweep for greenwashing.
• Module 05:

  Defining Sustainability

  • Brundtland commission definition + nested theory of sustainability.
  • Natural step theory of sustainability.
  • UN SDGs.
• Module 06:

  Market perception for sustainability

  • Ingredient selection.
• Module 07:

  Does natural or "bio-based" mean products will have a lower impact?

  • Diving into the science of the impact of agricultural expansion.
  • Examples of natural materials with a superior and inferior environmental impact profile compared to "synthetic" materials.
  • Organic materials - are these inherently less impactful?
  • The science around 'Sustainable Intensification'.
• Module 08:

  Does "GMOs" mean that a material will have a higher impact?

  • What does the industry mean when we say "GMO"?
  • Diving into the evidence around GMO safety and opportunities to reduce impact.
  • How GMOs can help produce less impactful and potentially higher performing materials.
  • Challenges.
• Module 09:

  Biotechnology as a frontier for "greener" materials

  • What do we mean when we say "biotech"?
  • What's out there available to formulators.
  • Regulations, certifications, and challenges.
• Module 010:

  Use of bi-products/upcycled ingredients

  • What do we mean when we say upcycled?
  • What's out there?
  • Challenges.
• Module 011:

  Substantiating sustainability

  • Supply chain transparency and mapping.
  • Biodegradability/degradability.
  • LCAs.
• Module 012:

  Ethically communicating sustainability initiatives to consumers.

• Module 013:

  30 mins Q&A– Ask your questions directly from the experts!

Are your Natural, Organic, Green “Sustainable” Cosmetics Honest When It Comes to Claims?

What does it really mean when a cosmetic product claims to be "Green" or "Sustainable"? Are these claims truly sustainable, or is it just greenwashing?

Let’s find out! Dr. Theresa Callaghan (Leading Claims Expert) will address key issues surrounding cosmetics sustainability, common pitfalls in claims (like irrelevant claims, drug-like claims, and limpet syndrome), and how to avoid them. Topics covered will include:

• Essential Criteria and Objectives Required to Develop Cosmetic Sustainability Claims
• Understanding various ISO standards (16128, 14201, etc.)
• Legislations related to sustainability claims in cosmetics
• Navigating the grey areas and avoiding greenwashing

Course Outline

• Module 01:

  Sustainability claims objectives: from both the viewpoint of the product and environment.

• Module 02:

  How to support your claims within the framework of:

  • EU legislation (655/2013…)
  • ISO norms (14201 (2016), 16128…)
  • Accreditations
• Module 03:

  What/how consumers expect product claims to be trustworthy, relevant, and credible?

• Module 04:

  What to keep in mind whilst developing claims?

  • Real consumer need
  • Pitfalls common to cosmetics
  • Sustainability issues within the framework of “claims”
• Module 05:

  Sustainability claims objectives with a viewpoint of:

  • Product & environment
  • Claims criteria
• Module 06:

  How to ensure transparent compliance with ISO norms?

• Module 07:

  Withstanding scrutiny of your claims: Either by yourselves, competition, or consumers.