Cost Reduction

TiO2 Optimization: Practical Formulation Strategies

TiO2 Optimization: Practical Formulation Strategies
Language: English
Length: 90 min
Recorded on: 07 May 24

Package Includes

6 months access to Course Recording, Presentation Slides, Q&A Transcript

Course Description

Reduce costs! Use less TiO2 for same performance with an unbiased review of today's best reduction strategies (dry hiding, hollow particles, separation, spacin, stabilization....)

Jochum Beetsma will discuss how each solution affects color strength, hiding power, financials...and share practical formulation strategies to combine them all together for the best cost/performance ratio.
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Jochum Beetsma
Jochum Beetsma
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Jochum Beetsma graduated in physical chemistry from the University of Groningen. He worked at PPG on the development of Industrial Coatings and at DSM Coating Resins on Emulsion Systems, Powder Coatings, High Solids, Additives and complete formulations.
Since 2004 Jochum is independent consultant for companies in coating and ink industry. Innovative multinationals as well as small companies call in the help of Jochum when problems have to be solved, or, when assistance is needed in New Product Development.
He conducts in-company training programs and he is lecturer within the Dutch Coating Technology training program. Additionally, Jochum develops and conducts Paint Technology courses for Reed Business Education and for SpecialChem. He is member of the SpecialChem Expert Team.
Jochum is specialised in the field of New Product Development. He is certified as New Product Development Professional by PDMA, being the global leading organisation with respect to product development and innovation.

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Why should you view this course?

When you know that TiO₂ still represents 40-50% of total raw materials costs, you surely chase after TiO₂ reduction strategies! Although switching to cheaper grades can be a short-term solution, you will make bigger & more durable gains by optimizing TiO₂ performance/loading ratio.

Join this course and:

  1. Save money by learning the 5 best TiO₂ reduction strategies – Dry hiding | Hollow particles | Separation | Spacing | Stabilization

  2. Gain in autonomy with your own formulations by better understanding factors (scattering power, particle size...) governing white color strength and hiding power.

  3. Get UNBIASED expert insight on commercial TiO₂ reduction solutions available today & how to combine them all together for best results.

Who should join this course?

  • Paint & Inks Formulators / Developers eager to keep cost under control.

  • Pigments, additives and fillers suppliers looking for ideas to better support their customers.

  • Suitable for all categories of coatings, inks and related systems: solvent-based, high-solids, waterborne, melts, and powder coatings.

    Complete the course and (unlock your personalized certificate) – your badge of accomplishment awaits!

  • This course is suitable for intermediate level proficiency
    Intermediate
Course Outline

Using TiO₂ in Formulations – Important Aspects:

  • Hiding power
  • Color strength (titanium white pigment powder)
  • Optical properties of particles in a system: absorption, reflection, refraction, refractive index, and scattering
  • PVC (Pigment Volume Concentration) and Critical PVC

5 Best Strategies for Optimal Use of TiO₂:

  • Separation and distribution
  • Stabilization
  • Spacing: post-treatment, fillers, polymeric spacing agent, encapsulation
  • Dry hiding: (Critical) PVC and the relation with optical properties
  • Hollow fillers (including examples of fillers that can be used to optimize TiO₂ performance)

Practical strategies to combine solutions to achieve the best cost/performance ratio.

Methods to check the efficiency of TiO₂ in the complete system.

30 mins Q&A – ask your questions directly to the expert!

Have a query? Email us for any help!

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TiO2 Optimization: Practical Formulation Strategies
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