Formulation Material Selection

Understanding Physical Chemistry of Paints and Coatings

Language: English
Length: 90 min
Dec 02, 2025 03:00 PM
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Course Description

You can solve all your coatings formulation challenges (stabilization, dispersion, film-defects…) much faster than you think, when you understand the physical chemistry behind the root causes of the issues!

Join top coatings consultant Jochum Beetsma in this simulated live. He will guide you on:

  • The chemistry behind each process & concept (surface tension, adsorption, wetting, colloidal stability, capillary phenomena, coalescence...)
  • Insights on how to identify solutions
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Jochum Beetsma
Jochum Beetsma
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Jochum Beetsma graduated in physical chemistry from the University of Groningen. He worked at PPG on the development of Industrial Coatings and at DSM Coating Resins on Emulsion Systems, Powder Coatings, High Solids, Additives and complete formulations.
Since 2004 Jochum is independent consultant for companies in coating and ink industry. Innovative multinationals as well as small companies call in the help of Jochum when problems have to be solved, or, when assistance is needed in New Product Development.
He conducts in-company training programs and he is lecturer within the Dutch Coating Technology training program. Additionally, Jochum develops and conducts Paint Technology courses for Reed Business Education and for SpecialChem. He is member of the SpecialChem Expert Team.
Jochum is specialised in the field of New Product Development. He is certified as New Product Development Professional by PDMA, being the global leading organisation with respect to product development and innovation.

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Participants of this course includes

Convestro
Why should you view this course?

Most of the challenges (stabilization, dispersion, film defects…) in coatings are due to the lack of understanding of physico-chemical concepts.
And, it appears that if these concepts are known and understood, they can be used to tackle those challenges systematically. So, why wait? Join the course and:

  1. Increase your ability to analyze how ingredients interact in your formulation and optimize the cost/performance ratio of coatings.

  2. Understand clearly the physical chemistry behind each process & concept (adsorption, wetting, adhesion, capillary pressure, wetting…) to make better decisions in your day-to-day work.

  3. Better link your formulation issues with their root causes (surface tension, rheology…) to find accurate solutions and save time on trial & error.

Who should join this course?

  • Developers of raw materials, Coatings and Inks formulators, & producers with a need to get an in-depth understanding of physico-chemical coatings concepts must opt for this course.

    Complete the course and (unlock your personalized certificate) – your badge of accomplishment awaits!

  • This course is suitable for beginner level proficiency
    Beginner
Questions you will be able to answer after this course:

  1. How does capillary pressure help in both pigment wetting and film formation?

  2. Why does electrostatic stabilization often fail in water-based systems?

  3. What does surface tension really tell and how can the property be used?

  4. How can I predict whether or not a wetting agent will be needed?

  5. How can I quickly check pigment hydrophilicity / hydrophobicity?

  6. How is it possible that a binder dispersion forms a film below the glass transition temperature?

Course Outline

The following sections will be covered during this session:

Introduction of key concepts

Understand Hydrogen bonding for better adhesion, solubility, pigment stabilization...

Surface tension and surface energy

Adsorption of materials at interfaces

Wetting: a pre-condition for good adhesion and wetting agents

Capillary phenomena caused by curved interfaces & how it helps in pigment wetting

Coalescence of binder dispersions

Osmosis

Colloidal stability: electrostatic and steric repulsion

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30 min Q & As for this course
Interact directly with your tutor and clarify your doubts
  1. 30 mins per session for Questions and Answers
  2. Clarify your doubts.
  3. If your questions are not answered, dont worry you will recieve tutor’s reply via email after sessions.
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