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Mastering Wood Coating Formulations: Achieve Durable, Compliant Finishes at Optimal Cost

Mastering Wood Coating Formulations: Achieve Durable, Compliant Finishes at Optimal Cost
Language: English
Length: 90 min
Oct 07, 2025 03:00 PM
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Course Description

Struggling to formulate high-performance wood coatings that meet strict VOC limits, rising sustainability demands, and cost constraints?

This course is built for industrial formulators, R&D professionals, and new entrants in the coatings industry who want to create wood coatings that deliver on performance, durability, regulatory compliance, and cost-efficiency.


Join Expert Wallace Kesler - Coatings Industry Veteran with 40+ Years Experience (ex-Sherwin Williams, AkzoNobel) as he uncovers: 

  • Tips to tackle wood coatings customers’ faced challenges, poor application properties, curing deficiencies, regulatory compliance... 
  • How to develop new products which are good fits for both you and your customers encompassing the furniture and industrial finishes markets.
127+
Students
Beginner
Level
Wallace Kesler
Wallace Kesler
0 courses

Wallace Kesler lives in the Southern California city of Redlands and works as a product development laboratory group leader for an architectural coatings manufacturer in Los Angeles. A Michigan native, Wallace earned a Bachelor’s Degree in Chemistry at Michigan Technological University and a Master’s Degree in Polymer and Coatings Technology at Eastern Michigan University.

During his thirty-year career, Wallace has worked in product development for automotive, industrial, wood and architectural coatings. Among the coatings companies, Wallace has worked for are AKZO Nobel, Valspar and Sherwin Williams. Additionally, he has worked in technical service for BASF Colors & Effects.

Areas of professional interest include heat reflective coatings for energy management and coatings based on renewable materials. Wallace is an active member of the Los Angeles Society for Coatings Technology and enjoys the professional camaraderie it provides.

When not thinking about paint, Wallace enjoys spending time with his family, surf fishing and cycling.

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Why should you view this course?

Wood is almost always finished with a coating to protect it from the elements and enhance its appearance. The market which is expanding at 6.5% per year and the diversity of wood coatings presents many opportunities but it also comes with challenges like cost, performance, regulatory constraints and sustainability goals.

Join our course to obtain practical solutions to overcome your current challenges and develop successful high-quality products. Gain insights into formulating successful wood coatings applicable to many markets and gather knowledge on customers' needs and learn to translate those to the laboratory to achieve a seamless and interactive process.

Join this course to:

  1. Learn to address your wood coatings customers problems, by getting solutions and alternatives to your current approach

  2. How to successfully land a product on the market while keeping all the regulatory constraints at bay.

  3. Determine the right wood coatings technology while meeting all the EHS regulations, decent raw material prices and high consumer expectations.

Who should join this course?

  • Formulators, technical managers, product managers, and sales personnel responsible for wood finishing markets will benefit from attending the course. 

  • Complete the course and (unlock your personalized certificate) – your badge of accomplishment awaits!

  • This course is suitable for beginner level proficiency
    Beginner
Course Outline

Introduction to Wood Coatings

  • Markets for Wood Coatings
  • Sustainable Wood Harvesting
  • Species of Woods and Recommended Uses

Choosing Your Wood Coatings Formulation by Technology

  • Determine the price/performance ratio required to meet your customers expectations.
  • Find the right wood coatings technology for your customer and application (cost factor, regulatory concerns, sustainability goals).
  • Research starting formulations using a material selection database.

Types of Wood Coatings Tech and Formulation Techniques

  • Low Temperature Curing Technologies
  • Varnishes
  • 2K Urethanes
  • Polyester
  • Waterborne Self Cross-linking Technologies

Elevated Temperature Curing Coatings

  • Catalyzed Varnishes
  • Cross-linked Solid Color Coatings
  • Low temperature Cure Powder Coatings

Radiant Energy Cure

  • UV and EB Stains, Sealers and Top-coats

The Future for Wood Coatings

  • Emerging Applications
  • New Technologies to Meet New Challenges

Regulations

30 mins Q&A – Ask your questions directly to the expert!

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30 min Q & As for this course
Interact directly with your tutor and clarify your doubts
  1. 30 mins per session for Questions and Answers
  2. Clarify your doubts.
  3. If your questions are not answered, dont worry you will recieve tutor’s reply via email after sessions.
Mastering Wood Coating Formulations: Achieve Durable, Compliant Finishes at Optimal Cost
€275
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